Shopping for plus-size clothing in New Zealand used to feel like a game of hide and seek—you’d find one good top and then draw a blank on where to get the other half of your wardrobe. The good news is the landscape is shifting, with dedicated local brands and international players now offering more variety than ever before.

4 related posts

Major retailers: 5+ dedicated plus size brands · Size range: 10-30 (women’s) · Price range: $20-$200+ for tops/dresses · Shipping coverage: Nationwide, some free thresholds

City Chic

  • Sizes 12+
  • Trendy, curve-hugging styles
  • Multiple NZ stores
  • Frequent promotions

Source: City Chic New Zealand

Taking Shape

  • Sizes 10-30
  • Classic, comfortable styles
  • Nationwide physical stores
  • Focus on fit

Source: Taking Shape

Ruby + Rain

  • Sizes 14-28
  • NZ-designed
  • Up to 70% off sales
  • Strong online presence

Source: Ruby + Rain

Blue Bungalow

  • Sizes 12-24/26
  • Boho, relaxed styles
  • Online only
  • Virtual try-on available

Source: Blue Bungalow

Key facts: Price range: $20-$200+ for tops/dresses · Shipping coverage: Nationwide, some free thresholds · Men’s options: Limited, mostly online

Why the NZ Plus-Size Market is Finally Growing Up

For years, the standard complaint was that the selection was either too small or too frumpy. The reality is that New Zealand’s shopping scene has evolved, driven by a mix of local startups and global brands realizing that the demand for fashionable, well-fitting clothing is huge. According to This Is Meagan Kerr (a dedicated NZ plus-size fashion directory), the directory lists many local and international labels spanning a wide size range, including farmers and niche boutiques. This shift means the question is no longer *if* you’ll find something, but *which* of the many options best fits your style and budget.

The market is no longer a monolith either. You have specialist retailers like Takashimada (a specialist plus-size retailer with a nationwide presence) focusing on the latest trends, while others like Postie (a national value retailer) provide accessible, everyday options on the high street. For those who prefer to shop online, the market has expanded to include niche labels that were previously hard to find outside of major cities, making it easier to avoid the dreaded online-only “sizing roulette.”

The table below breaks down the main categories of retailers available to NZ shoppers.

Niche Examples What They Offer
Dedicated NZ Brands Ruby +, Size Up, Takashimada Local knowledge, frequent fit adjustments, kiwi customer service.
International Shipping ASOS, BooHoo, Fashion Nova Massive range, frequent sales, but slower shipping and potential return costs.
Department Stores Farmers, The Warehouse Brick-and-mortar availability, mix of local and international labels, easier for returns.
Specialty Online Blue Bungalow, City Chic Caters specifically to sizes 12+, often with more trend-focused pieces and virtual try-on.

The trade-off is clear: while the range has improved, the best option for you often depends on whether you prioritize in-person fitting, the latest trend, or the best price. The bottom line is that the “hunt” is now more about curating your own style from a growing list of options, not just settling for what’s left on the rack.

Major Retailers and Department Stores

When you think of plus-size shopping in NZ, the big department stores are usually the first port of call for their wide reach and physical locations.

Farmers (NZ’s largest department store chain) offers a substantial plus-size department online, and many physical stores carry a dedicated section. They stock a mix of their own brands and international labels, giving you a broad variety in one place. However, the in-store experience can be inconsistent depending on the location, with some smaller stores dedicating less floor space to the collection.

The Warehouse (NZ’s general merchandise retailer) provides a budget-friendly alternative, but their selection is often trend-driven and less formal. For example, their “Own the Runway” line and collaborations with local designers bring a seasonal fresh take to the budget section, but the size range can be limited in physical stores—often going up to a size 22-24, but with the fuller range available online. This means the stock you see on the floor might not reflect the entire range the store actually carries.

Bottom line: Department stores are your best bet for convenience and returns, but their in-store sizing can be patchy. The real depth of their ranges is invariably online, making a click-and-collect or online order with a flexible return policy the smartest strategy.

Comparing the Specialists: City Chic vs. Taking Shape vs. Blue Bungalow

For a more dedicated plus-size experience, specialist retailers offer a level of understanding and trend-focus that general retailers often miss.

  • City Chic (an Australasian plus-size fashion retailer) is a major player, known for its trendy, curve-hugging styles. They frequently have sales, making their premium look more accessible. Their range is extensive, but the style skews towards younger, bolder prints and silhouettes.
  • Taking Shape (a specialist plus-size brand with stores across NZ) positions itself as the go-to for “curves” at stores like Whangarei. They offer a wide range from casual wear to workwear and sleepwear, focusing on fit and comfort. Their stores are staffed by people who understand the cuts, which is a significant advantage for in-person shopping.
  • Blue Bungalow (an Australian online retailer with a strong NZ presence) offers a curated selection of plus-size styles from various brands. Their plus-size collection page highlights virtual try-on and product attributes such as 100% cotton and no-iron items. They are excellent for online shopping, with detailed product descriptions and a good returns policy.

Here is a direct comparison of these three specialist retailers.

Feature City Chic Taking Shape Blue Bungalow
Style Vibe Trendy, glam, body-con Classic, comfortable, “midi” styles Boho, relaxed, modern-classic
Size Range (approx.) 10-24 (Aus/NZ sizing) 10-30 (varies by style) 12-24/26 (varies by brand)
Physical Stores Yes (Auckland, Wellington, etc.) Yes (Nationwide) No (Online only)
Key Strength Frequent promotions Focus on fit and comfort Curated multi-brand selection
Free Returns Often (check T&Cs) Yes (in-store/online) Yes (from NZ warehouse)

What’s impressive is that these specialists are not just reselling the same styles; they are investing in unique designs. For instance, Size Up uses marketing language focused on allowing curvy women to ‘flaunt’ their curves, and Ruby + frames its brand around celebrating confident and stylish looks. This is a far cry from the past where “plus size” was synonymous with shapeless tents.

Budget and Value: Where to Shop for Less

Shopping in the “big” sizes doesn’t have to mean a “big” hit to your wallet.

Kmart NZ (a leading discount department store) is a frontrunner for budget-plus-size fashion. Their range is extensive, affordable, and surprisingly current, though availability can be hit-or-miss and the fabric quality is variable. The sizes are typically an 8-22/24, but their online code (like their “Curve” line) often extends further. The catch is that items disappear quickly, and the in-store floor space can be a free-for-all.

For those who prefer to buy local, Postie describes its plus-size women’s clothing as “stylish, affordable options designed for real women.” They are a reliable high street option for casualwear, knitwear, and workwear, and they frequently have sales. Their sizing tends to come up roomy, which is useful to know. Similarly, The Warehouse runs regular 2-for-1 or 40% off deals that make their already low prices even better, but you have to be prepared to sift through to find the good stuff.

Bottom line: The best value is found by combining the clearance racks of the specialists (City Chic, Postie) with the core basics from Kmart and The Warehouse. Shoppers should not overlook the clearance section on sites like Blue Bungalow, which often has deep discounts on last season’s prints.

Where can I buy trendy plus size clothing in New Zealand?

For fashion-forward shoppers looking for the latest styles, several retailers stand out. City Chic offers bold, curve-hugging designs. Taking Shape provides classic and comfortable options. Ruby & Rain, a NZ-designed brand, delivers unique pieces in sizes 14-28. Isla-Maree offers a curated collection in sizes 12-26.

City Chic

City Chic is a major player in the NZ plus-size market, known for its trendy, body-con styles. They cater to sizes 12 and up and have multiple physical stores in Auckland, Wellington, and other main centres. Their frequent sales make their premium look more accessible.

Taking Shape

Taking Shape offers a wide size range from 10 to 30, focusing on fit and comfort. With stores across New Zealand, including Whangarei and Auckland, they provide a reliable in-person shopping experience with staff who understand the cuts.

Ruby & Rain

Ruby & Rain is a NZ-designed brand dedicated to women in sizes 14-28. They frame their brand around celebrating confident and stylish looks, offering a refreshing alternative to shapeless options.

Isla-Maree

Isla-Maree is an NZ-owned online retailer offering a curated collection in sizes 12-26, with free shipping over $250. They provide a strong online presence for shoppers seeking curated, trend-focused pieces.

Is there cheap plus size clothing available in New Zealand?

Yes, several retailers offer budget-friendly options for plus-size shoppers. Key sources include Kmart’s basic range, Postie’s clearance sections, and online discount codes from various stores.

Kmart plus size range

Kmart NZ offers a budget-friendly plus-size range in stores and online. Their sizes typically go up to 22-24, with some online-only lines extending further. The range is affordable and surprisingly current, though fabric quality can vary.

Postie clearance

Postie offers everyday basics at low prices, with frequent sales on their plus-size collection. Their sizing tends to be roomy, which is useful for shoppers between sizes.

Online discount codes

Many NZ plus-size stores run sales up to 70% off, especially during clearance events. Shopping the clearance section of sites like Blue Bungalow can yield deep discounts on last season’s prints.

Does Kmart sell plus size clothing in New Zealand?

Kmart NZ plus size department

Yes, Kmart NZ carries plus-size clothing in both physical stores and online. Their “Curve” line and other offerings provide basic, affordable options for sizes up to 22-24.

Size range and fit

Kmart’s in-store plus-size range typically caps at size 22-24, but their online selection often extends further. The fit is generally true to size, though fabric quality can be variable. Shoppers should check online for the fullest range.

Where can I find plus size clothing for men in New Zealand?

Online men’s big and tall stores

The market for men’s plus-size clothing in NZ is more limited. Fortmens carries men’s big sizes from 2XL to 8XL and waist sizes 36-54 inches. The Warehouse and Farmers both have an online “Big & Tall” range, but it’s often a small fraction of their total stock.

Local boutiques

Dedicated local boutiques for men’s plus-size are rare. The best results come from online shopping, where you have access to stores like ASOS and Amazon, but always check the NZ-specific sizing charts.

International shipping options

For the best selection, international online retailers like American Apparel or KingSize offer extended men’s sizes, though customs charges may apply.

What are the best plus size clothing stores in Auckland?

City Chic Auckland

City Chic has multiple Auckland locations, including major malls, offering trendy plus-size options in sizes 12+.

Postie stores in Auckland

Postie stores in Auckland’s major malls carry a dedicated “Curve” section with a surprisingly wide range on the sales floor.

Boutique shops like Ruby & Rain

While Ruby & Rain is primarily online, it offers a strong NZ-designed presence. Other boutique options include Key Black, a plus-size clothing store in Christchurch, and Zebrano, which markets designer women’s plus-size clothing.

Additional sources

thisismeagankerr.com, bfc.co.nz

Don't miss these

Frequently asked questions

Do any New Zealand plus size stores offer free returns?

Yes, many do. City Chic and Taking Shape typically offer free or low-cost returns on orders shipped within NZ, often changing them in-store with no questions asked. Online-only retailers like Blue Bungalow also provide a prepaid returns portal, though you might be charged a small fee for the label. Always check the store’s returns page for the most current policy, as free returns are often a marketing hook for flash sales.

What is the biggest size range available at NZ retailers?

The range varies significantly. Taking Shape goes up to a size 30 in some lines, while Farmers and Kmart typically cap out at 22-24 in-store but extend to 26+ online. For the most extensive range, you often have to lean on online pure-plays or the largest stores in major cities like Auckland or Christchurch.

Can I buy plus size suits and workwear in New Zealand?

Absolutely. Postie is a reliable source for tailored work jackets and wide-leg trousers. Taking Shape also has a dedicated “work” section. For a more contemporary twist, use This Is Meagan Kerr’s directory to find local designers who specialise in custom and business attire. The key is to look for structured fabrics and defined seams, which make a huge difference in how a garment hangs on a fuller figure.

Are there any dedicated luxury plus size stores in NZ?

While not a monopoly on luxury, City Chic offers a premium feel at a moderate price point. For true high-end, you will likely need to shop internationally from brands like Eloquii or Asos Curve, but be prepared for customs charges. Blue Bungalow also stocks some premium denim and dress brands that feel a cut above the high street.

What is the best way to shop plus size in NZ as a man?

The market for men is indeed more limited. Fortmens carries men’s big sizes from 2XL to 8XL and waist sizes well beyond the norm. The Warehouse and Farmers both have an online “Big & Tall” range, but it’s often a small fraction of their total stock. For the best results, your primary source will be online, where you have access to stores like American Apparel or KingSize, but always check the NZ-specific sizing charts.

Which NZ stores have a physical location for “curvy” or “plus size” clothing?

Taking Shape is the most obvious dedicated physical chain, with stores in Whangarei, Auckland, and other main centres. City Chic also has a presence in major malls. For a non-specialist, the Postie high street stores carry a dedicated “Curve” section that offers a surprisingly wide range on the sales floor. Farmers, depending on the store size, also keeps a permanent plus-size zone.

Related reading

This Is Meagan Kerr – Plus Size Fashion Directory