You’ve probably walked past the Mitre 10 Mega on Amohau Street and wondered what makes it different from the Bunnings down the road. Or maybe you’re just trying to find the right entrance for that weekend project. Either way, understanding this store’s place in the New Zealand hardware scene helps you get what you need faster. With 85 locations nationwide, Mitre 10 is a Kiwi cooperative that’s been around since 1974, and we’ll break down the store details, ownership structure, and how it stacks up against the competition.

Total Mitre 10 stores in NZ: 85 ·
Mitre 10 Mega Rotorua address: 1542 Amohau Street, Rotorua 3010 ·
Mitre 10 Mega Rotorua phone: 07 343 6060

Quick snapshot

1Confirmed facts
  • Address: 1542 Amohau Street, Rotorua 3010 (Birdeye)
  • Phone: 07 343 6060 (Rotorua Central)
  • Hours: Mon–Fri 7:00–18:00, Sat–Sun 8:00–18:00 (Waze)
2What’s unclear
  • Exact opening hours not confirmed on official Mitre 10 site
  • Number of MEGA-format stores specifically not publicly tallied
  • Owner of individual stores (e.g., Brougham Street) not listed in provided data
3Timeline signal
  • Mitre 10 founded in 1974 as a cooperative of 10 stores (NZ Herald)
  • Bunnings acquired five Mitre 10 stores in Australia between 2005–2008 (ACCC)
4What’s next
  • Check the Mitre 10 MEGA catalogue for current deals (available in-store or online)
  • The Rotorua store continues to serve DIYers and tradies under The Bold Group reportedly
Store-level facts with source citations.
Label Value
Store Name Mitre 10 MEGA Rotorua
Address 1542 Amohau Street, Rotorua 3010
Phone 07 343 6060
Parent Company Mitre 10 (New Zealand) Limited
Store Count NZ 85
Cooperative Yes

This table gives you the hard facts about the Rotorua store and the Mitre 10 network at a glance.

What are the opening hours, address, and contact details for Mitre 10 Mega Rotorua?

If you’re heading to the store, you’ll find it at 1542 Amohau Street, Rotorua 3010 — right in the Bay of Plenty region. The phone number is 07 343 6060, as listed on both Rotorua Central and Waze.

Published hours from third-party directories show:

  • Monday to Friday: 7:00 a.m. – 6:00 p.m.
  • Saturday and Sunday: 8:00 a.m. – 6:00 p.m.

These come from Birdeye and Waze, though the official Mitre 10 website doesn’t list hours for this store. It’s always wise to call ahead if you’re making a special trip.

The catch: The store’s hours come from third-party sources, not the official site, so calling ahead is your best bet for accuracy.

What products are available at Mitre 10 Mega Rotorua?

As a MEGA-format store, Mitre 10 Mega Rotorua carries a full range of hardware, garden supplies, building materials, tools, paint, and outdoor living products. The Premier Group stockist page lists it as a retailer for their brands. For specific product availability, visiting in person or checking the Mitre 10 catalogue is the best bet.

The upshot

The store is well-stocked for both DIY homeowners and tradespeople, but the lack of official hours on the brand’s own site means relying on third-party data — call ahead to confirm.

How many Mitre 10 Mega stores are there in New Zealand?

Mitre 10 operates 85 stores nationwide, according to NZ Herald. The MEGA-format stores are the larger-format subset — think bigger floor space, more product range, and often a drive-through timber yard. The exact number of MEGA stores isn’t broken out in public data, but they’re found in major population centres like Rotorua, Tauranga, Hamilton, and Christchurch.

For comparison, Bunnings has over 300 stores in Australia and New Zealand combined, but the NZ-specific count is not always separated.

The pattern: With only 85 stores, Mitre 10’s MEGA format is a big-store subset, but the network’s smaller size compared to Bunnings reflects its cooperative structure.

How many Mitre 10 stores are there in Australia?

Mitre 10 also operates in Australia, but the research notes do not specify the number. The brand has a different ownership structure there (it’s a separate entity). For New Zealanders, the focus is on the 85 Kiwi stores.

Why this matters

With only 85 stores, Mitre 10 is a smaller network than Bunnings, but each store is independently owned, which can mean more local decision-making and community focus.

What is the difference between Bunnings and Mitre 10?

This is one of the most common questions for Kiwi shoppers. The two chains are often compared, but they operate on fundamentally different models.

First, the ownership: Bunnings is owned by Wesfarmers, an Australian conglomerate (ABC News). Mitre 10 is a New Zealand-owned cooperative of independent retailers (NZ Herald).

The differences go beyond ownership, as shown in this comparison.

Feature Mitre 10 Bunnings
Ownership NZ cooperative (independent store owners) Wesfarmers (Australian corporation)
Store count in NZ 85 Not publicly split, but well over 100 combined with Australia
Focus Local service, community ties, garden & DIY Low prices, high volume, warehouse format
Founded 1974 1886 (as a hardware store in Perth)
Parent company Mitre 10 (New Zealand) Limited Wesfarmers Limited
Acquisitions of Mitre 10 stores N/A Acquired 5 Mitre 10 stores in Australia (2005–2008) per ACCC

The contrast in ownership models shapes everything from pricing to community involvement.

In Rotorua, the choice often comes down to whether you value local ownership (Mitre 10) or the consistent low-price promise of Bunnings. Both serve the same customer, but through different lenses.

The implication: Mitre 10’s cooperative model means local decision-making, while Bunnings’ corporate structure delivers consistent pricing — your choice reflects what you prioritise.

Which hardware chain did Bunnings buy?

Bunnings acquired the UK chain Homebase in 2016, not a New Zealand chain. However, in Australia, Bunnings did buy five Mitre 10 stores between 2005 and 2008, as documented by the Australian Competition and Consumer Commission. That’s a different story – those stores were rebranded to Bunnings.

The trade-off

If you want local decision-making and a Kiwi-owned brand, Mitre 10 is your go-to. If you want the lowest price and a massive warehouse, Bunnings will likely win. The Rotorua store is part of a cooperative that keeps profits in New Zealand.

Is Mitre 10 Australian or New Zealand owned?

Mitre 10 is New Zealand owned. It’s operated as a cooperative, with member-owners being independent store operators. The parent entity is Mitre 10 (New Zealand) Limited (NZ Herald). This is a key differentiator from Bunnings, which is Australian-owned.

There is a separate Mitre 10 Australia, but that is a different entity with its own ownership structure. For New Zealand consumers, the brand is proudly local.

Who is the owner of Mitre 10?

The cooperative model means no single owner – each store is owned by a local franchisee or member. The brand is managed by Mitre 10 (New Zealand) Limited, which provides purchasing, marketing, and operational support. The individual store owners are independent businesspeople.

The catch: While the brand is Kiwi-owned, the cooperative structure means profits stay local, but pricing can vary from store to store since each owner sets their own margins.

The paradox

While the brand is Kiwi-owned, the cooperative structure means profits stay local, but pricing can vary from store to store since each owner sets their own margins.

Why is it called Mitre 10?

The name combines a woodworking reference with the founding number. “Mitre” comes from the mitre joint – a classic 45-degree angle cut used in framing and carpentry. “10” represents the original 10 founding stores when the cooperative was established in 1974 (NZ Herald).

It’s a clever bit of branding that signals both the trade focus and the group’s humble beginnings.

The implication: The name reflects Mitre 10’s carpentry roots and its cooperative origin of 10 founding stores — a nod to its heritage.

Are Mitre 10 stores independently owned?

Yes, each Mitre 10 store is independently owned and operated under the cooperative model. This means the store manager or owner has a stake in the business and can tailor the product range and services to local needs. The Rotorua Mega store, for example, is reportedly owned by The Bold Group, a Bay of Plenty family business that also runs Mitre 10 Mega Tauranga and Mitre 10 Waihi (according to TimesMojo, though this is a low-confidence source).

This independence is a double-edged sword: you get local service, but consistency across stores can vary.

Who owns Mitre 10 Brougham Street in Christchurch?

Specific ownership of the Brougham Street store is not listed in the provided data. Like most Mitre 10 stores, it’s likely owned by a local franchisee, but the name is not publicly available through the sources we have.

The catch

Independent ownership means each store can choose its own suppliers and pricing, which is great for local responsiveness but can make it harder to guarantee the same experience across all 85 locations.

Confirmed facts

  • Mitre 10 Mega Rotorua address: 1542 Amohau Street, Rotorua 3010
  • Phone: 07 343 6060
  • Mitre 10 has 85 stores nationwide in New Zealand
  • Mitre 10 is New Zealand owned
  • Founded in 1974 with 10 stores
  • Bunnings is owned by Wesfarmers

What’s unclear

  • Exact opening hours for Mitre 10 Mega Rotorua (not on official site)
  • Number of Mitre 10 MEGA stores specifically
  • Owner of Mitre 10 Brougham Street store
  • Whether The Bold Group still owns the Rotorua store (low confidence source)

Mitre 10 is New Zealand’s biggest garden, DIY and hardware chain.

NZ Herald (New Zealand’s major newspaper)

Bunnings is owned by Wesfarmers.

ABC News (Australian public broadcaster)

For the Rotorua shopper, the choice between Mitre 10 Mega and Bunnings comes down to a single question: do you want to support a locally owned co-op that keeps profits in New Zealand, or do you prioritise the lowest price from a corporate giant? The Mitre 10 Mega on Amohau Street is more than just a hardware store – it’s a piece of the Kiwi cooperative model. If you value community ties and local decision-making, that’s your store. If you’re after the best deal on a big-ticket item, Bunnings might win. Either way, the Rotorua hardware scene is stronger for having both.

Frequently asked questions

Is Mitre 10 in New Zealand?

Yes, Mitre 10 is a New Zealand hardware chain with 85 stores nationwide, including the Mitre 10 Mega Rotorua at 1542 Amohau Street.

Is Mitre 10 ethical?

Mitre 10 operates as a cooperative of independently owned stores. While specific ethical ratings aren’t provided in the research, the cooperative model means profits are shared among local owners rather than a single corporation, which can be seen as a positive for local economies.

Where can I find the Mitre 10 MEGA catalogue?

The Mitre 10 MEGA catalogue is available online at mitre10.co.nz/catalogue and in-store at the Rotorua location.

Where is the nearest Mitre 10 MEGA store?

If you’re in Rotorua, the nearest Mitre 10 MEGA is at 1542 Amohau Street. Other MEGA stores are in Tauranga, Hamilton, Christchurch, and other major centres.

Where is Mitre 10 Mega Taupo located?

Mitre 10 Mega Taupo is located at 62 Kaimanawa Street, Taupo. It’s a separate store from the Rotorua location.

Where is Mitre 10 MEGA Hamilton located?

Mitre 10 MEGA Hamilton is located at 25 Rosedale Road, Hamilton. It’s another large-format store in the Waikato region.